Traditional media (print, radio, television). News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. Construct and deliver an appropriate crisis and emergency risk message. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. D. Identify opportunities for public awareness campaigns. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. 0. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! It is important to prepare each person to ensure your message is consistent. endstream endobj 495 0 obj <. Radio is a form of broadcast technology that has the following needs, advantages, and limitations. Media pools are used to restrict access to an area due to space limitations or safety issues. Once again, we see a fire threatening our citizens and their homes. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. The message should be: How will you get the message to your audience? Recall preparation techniques that contribute to a successful media interview. The role of the PIO is the same regardless of the type or size of the event. Successful blogs are compelling and current, and encourage interaction with readers. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Determines what the public needs to know. Describe the role and function of the Public Information Officer (PIO). 3. The role of the pubic information officer - Weegy The Mayors Office developed an outreach campaign known as Red Stick Ready. What are priorities within your organization? Learn and respect your media contacts deadlines. 0 They knew that they werent being led down another road, that they were hearing things unfiltered. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. You should set a realistic deadline and interim benchmarks, as needed. Your organization may have other format preferences, such as single-spaced and one-page only. What is happening in other areas? The Sonoran Desert will be among the hottest places on the globe for the next 4 months. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. D. a required responsibility of the PIO as outlined by NIMS.. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream . Do you know what to do to protect yourself and your family? It also helps identify the target audience for a particular public awareness campaign. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. The news media and local government ask the community to send videos and photos via social media, email, and text messages. A directory of your organizations Internet presence. Its not complicated; its very easy for them, which makes for better reporting. For some incidents, implementing a media area may be an important way to manage the situation. Coordinate information being distributed to ensure consistency with other agencies messages. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. This course can provide a basic understanding of the PIO function for those new to the position. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. Admissions Fax: (301) 447-1658, Independent Study Program Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. C. will transfer to a planning position if no media covers an incident. Tools to enhance the flow of public information are housed. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. 0 The participant will benefit from participating in entry-level incident command system training prior to taking this course. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. Public Information Officers | Indian Affairs - Native Americans in the The process for ensuring that a public information message was accurately conveyed is typically called: A. * The social media links provided are for reference only. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. (Unit 2), Describe the types of written products used in public information activities. C. request additional assistance through the National Public Information Support Network. Announce events of interest to your community or share information about an incident. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 The test questions are scrambled to protect the integrity of the exam. Determine who your audience is, what they need to know, and what they already know. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. Uses correct grammar and contains no spelling or punctuation errors. (Unit 1), Describe the role and functions of the PIO. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). Providing information and access to newsmakers. T;)D2Dt `NY"`~XH@P ` C. Monitors costs related to the incident, and provides . Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. . Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. D. is only useful on television infomercials. Campaign topics can range from recruiting volunteers to fire safety. D. has become ever more complex as the challenge of delivering messages has evolved. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? Many wikis are open to alteration by the general public without requiring them to register user accounts. %%EOF Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. endstream endobj 1929 0 obj <. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. Describe traditional media available for communication. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. What is in it for them? For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. In other words, express parallel ideas in parallel grammatical forms. endstream endobj startxref Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. Score .9906. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. The media will want to get as close as possible to get pictures/audio/interviews. Click on a program for additional information. It can be taken alone or before Basic Public Information Officer Training (G290). The Public Information Officer may also perform a key public information-monitoring role. FEMA IS-29: Public Information Officer Awareness Answers. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. (Unit 5). This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< The widespread use of social media means you and your organization need to include social media in your communication strategy. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. The Incident Commander B. This lesson reviews the four steps in creating a public awareness campaign. These sites make it easy to establish networks of contacts. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. Manages resources including supplies, personnel, and equipment. News releases are one of the most commonly used tools for PIOs. Each time this test is loaded, you will receive a unique set of questions and answers. Public information can help people make the right decision at the right time. Serves as an advisor to the Incident Commander. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). When an emergency happens, ICS is implemented. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. A goal that makes you stretch is good. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. Generally, there is no review before modifications are accepted. Who is likely to be affected by the hazard or threat? Verdi White: And I believe that that has helped in our relationship with the media. . The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. 1928 0 obj <> endobj Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. A public awareness campaign is a vehicle you can use to get your message out about being prepared. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. What do they already know about the topic? B. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. A tornado strikes in the Midwest. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. . Access to you and the newsmakers or persons in charge. Tammy Kikuchi: Having the Joint Information Center for this event was critical. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. There are all kinds of emergencies out there that we can prepare for. Watching the background. Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. IS-29.a - Public Information Officer Awareness | FEMA Emergency D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. An important part of the PIOs relationship with the media is knowing what they want. or a non-emergency event. PDF Public Information Officer - FEMA 1955 0 obj <>stream The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. 20. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. Last name. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. For example: Active voice is clear, direct, and concise. Identify contacts and sources that are relevant to your organization. Even a few minutes of practice can make a big difference. Did the message reach the targeted audience? For example, you can post videos, use social networking sites, and/or create a blog. First name. They can be timelesslike encouraging children to be active. 1. Public information is a vital function in disaster operations that . Admissions Fax: (301) 447-1658, Independent Study Program If you do not want something recorded by the media, cover it up or shield it with a vehicle. Describe the role of the Public Information Officer (PIO) in an emergency. People have a right and a need to know about the risks they face. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. This course can provide a basic understanding of the PIO function for those new to the position. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. Switchboard: (301) 447-1000 Private wiki servers require user authentication to edit pages, and sometimes even to read them. Creates a positive impression of your organization. What are people in your community concerned about? Look at the audience, but dont lock eyes with any one person and dont look into the camera. what is role of public information officer in fema? The most important point is is an example of a transition phrase or: A.