How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? Emergency Information Introduces the fundamental techniques of quantitative data analysis and visualization in the marketing context. | The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. Theories of Conflict and Negotiation. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to obtain skills in the basics of directing creative and technical talent and the skills needed to produce successful television studio productions. Singles today have no shortage of options when it comes to ways to find a date. Covers team selling and relationship marketing. COMM2501. (4 Hours). (4 Hours). Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). MKTG6216. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. If you are faculty or a current student and are interested in submitting your work to Showcase: 102 Ryder Hall
310 Renaissance Park, Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. COMM6605. Emergency Information Attribute(s): NUpath Capstone Experience, COMM4625. Production Capstone. (4 Hours). Emphasis is on practical development of skills and evaluation of talent and potential. Junior/Senior Honors Project 1. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. COMM2451. Covers the role of marketing in business and society. COMM3304 and WMNS3304 are cross-listed. Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. Offers elective credit for courses taken at other academic institutions. Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets.
Programs | PhD Graduate Education at Northeastern University Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993.
Club - Marketing Association Northeastern Fund COMM6505. (4 Hours). Requires each team to develop a formal business plan that includes a market analysis, a budget, and a marketing plan. Popular Communication. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. Communications Specialist. (4 Hours). Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Examines the role of marketing and business in societys central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Special Topics in Marketing. (4 Hours). Communication and Inclusion. COMM3320. If you have any issues please let us know. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace.
Marketing < Northeastern University Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers.
Communication Studies (COMM) < Northeastern University Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. Full-Time. Attribute(s): NUpath Capstone Experience, NUpath Interpreting Culture, COMM4605. COMM2301. (4 Hours), COMM6631. Youth and Communication Technology. Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. (4 Hours), COMM6608.
Associate Director - Marketing & Communications Job in Boston, MA at Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. Focuses on the consumer as the key element of marketing strategy and application. Focuses on theories of and approaches to the study of intercultural communication. Explore Our Degrees Gather Here.
Northeastern University Assistant Director Of Marketing And COMM1000. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Managing Customer Engagement in a Service World. | Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. Studies methods that may range from close textual analysis to deconstruction to theories of performance. Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. Includes the use of microphones, headphones, and recording equipment while in our audio lab. As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. Offers a special topics course in communication studies. (3 Hours). Attribute(s): NUpath Societies/Institutions, COMM1210. Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. MKTG6223. Free Speech: Law and Practice. (4 Hours). Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401.
Northeastern University Marketing Intern Salaries in the United States In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. (1-4 Hours). The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. First, they had to sign up for a presale list with Ticketmaster a week prior. Boston, MA. The chart below is just one example of a four year plan at CAMD. Introduces students to frameworks that help explain current issues in electronic marketing. | Combines theory and practice in argument through individual presentations and team debates. Special Topics in Communication Studies. Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Faculty Research News. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. Also covers strategy and tactics that can be developed and communicated, with accountability in mind. Studies in detail the Universal Declaration of Human Rights and the European Convention on Human Rights. Includes professional accounting students. Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. The PhD level program in Civil Engineering at Northeastern University is flexible and may be adapted to any . Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. Crisis Communication and Image Management. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives?
Integrated Marketing Communications - Medill - Northwestern University (4 Hours). Rhetoric and Justice. Prerequisite(s): MKTG6318 with a minimum grade of C-, MKTG7001. Intended for students interested in a sales career as well as future product managers who must rely on the sales force to introduce new products and promotions. Studies the importance of customer insights to business success. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format.
Bouv Marketing and Communications Web Request (4 Hours). MKTG6295. Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. Designed to help students both construct and critique risk-communication techniques in the context of contemporary social issues (e.g., texting and driving, pollution, terrorism). (3 Hours). 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. Focuses on communication within the context of close relationships. Sound Production for Digital Media. Offers an Advanced Writing in the Disciplines (AWD) course. 617.373.8900 The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. MKTG2202. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. Prerequisite(s): (MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C- ); (MGSC6200 with a minimum grade of C- or MGSC 6207 with a minimum grade of C- ), MKTG6212. International Marketing. Students apply course topics to their organizations and analyze real company customer satisfaction data to provide managerial insights for a decision maker. MKTG6200. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Reviews contemporary issues and concerns. Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction.
Marketing - D'Amore-McKim School of Business Customer Value and the Enterprise. Emphasizes the differences and similarities between writing content for streaming vs. broadcasting. General questions . Marketing & Communications Resources. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. (3 Hours).
Faculty & Staff - Northeastern CAMD Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Protect The Pack Placing Our Experts In Premier Media Outlets. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports. (4 Hours). Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. COMM2534. COMM2650. Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Students apply course concepts to develop a creative advertising strategy to address campaign objectives. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. (4 Hours). Examines how meanings of youth and communication technology shift in relation to one another and to broader changes in society, culture, politics, and the economy over time. Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally.
Marketing | Employer Engagement and Career Design Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). (4 Hours). Students meet weekly with the course instructors for skill-building sessions and lab meetings. MKTG4993. (4 Hours). (4 Hours), COMM4102. Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. Develops and refines skills in the art of sportscasting.
Online - Northeastern College Of Professional Studies Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. Tons of great salary information on Indeed.com Customer Performance Modeling. (3 Hours). Posted: February 03, 2023. Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. Emphasizes the analysis of rhetorical texts but adds to it the contemporary dimensions of sound and images. Nonverbal Social Interaction. Offers a broad overview of marketing technology applications across multiple industries and touchpoints. MKTG4720. 617.373.2000 Investigates the role of the producer in the production of content for traditional and new media venues. Focuses on marketing analysis and planning. COMM2551.
Northeastern Illinois University appoints Christopher Childers its What do you think? Takes a broad view of what mobile, communication, and technology mean in the past, present, and future, encompassing a range of digital and nondigital objects as well as technological and communicative practices. He will start on Aug. 29 and will report directly to President Gloria J. Gibson, as well as sit on the President's Cabinet. MKTG6210.
Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. Marketing Research. Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process.